Learn and Grow | Author Interviews | Book Summaries | Book lists | Summaries | Author Interviews | Shop Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List | Book lists, Summaries, Author Interviews, Shop

Expedite your nonfiction book discovery process with Readara interviews, summaries and recommendations, Broaden your knowledge and gain insights from leading experts and scholars

In-depth, hour-long interviews with notable nonfiction authors, Gain new perspectives and ideas from the writer’s expertise and research, Valuable resource for readers and researchers

Optimize your book discovery process, Four-to eight-page summaries prepared by subject matter experts, Quickly review the book’s central messages and range of content

Books are handpicked covering a wide range of important categories and topics, Selected authors are subject experts, field professionals, or distinguished academics

Our editorial team includes books offering insights, unique views and researched-narratives in categories, Trade shows and book fairs, Book signings and in person author talks,Webinars and online events

Connect with editors and designers,Discover PR & marketing services providers, Source printers and related service providers

Auto Brand: Building Successful Car Brands for the Future

Auto Brand: Building Successful Car Brands for the Future

0Arrow Icon
Rate this book Arrow Icon

Key Metrics

  • Anders Parment
  • Kogan Page
  • Hardcover
  • 9780749476427
  • 9.21 X 6.14 X 0.63 inches
  • 1.21 pounds
  • Business & Economics > Industries - Automobile Industry
  • English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Hardcover
Shipping
$4
Ships from:
-
Estimated Arrival:
Apr 2 -Apr 4
Available Copies:
10+ Copies
Ready To Buy:
Add to Cart
Secure Icon Secure Transaction
Sold By:
Readara.com
Add to My Wishlist

Book Description

The car -- once a dream purchase and a key status symbol -- has faced extensive challenges. Urbanization, pollution and scarce oil supplies raise concerns about the sustainability of an ever-increasing number of automobiles. Young consumers show a declining interest in cars and the percentage of people with a driving license is falling in the Western world. All these changes have led to a refocusing of the role of the car in society.

In Auto Brand, industry researcher and branding expert Dr. Anders Parment discusses how the leading car brands have survived the challenges of globalization, increasing safety requirements, scarce oil supplies, ever-growing competition, and environmental concerns - and thrived. Based on original research, Parment charts the shift from over 40 leading car makers in 1970 to the current 10. The book covers iconic brands such as BMW, the first automobile company to adopt a modern approach to branding in the 1990s, and also looks at likely future developments with newer brands such as Kia, Hyundai and brands that have refocused to attract young buyers, such as Mercedes-Benz and Peugeot. Case studies support analysis of the role of the brand in the success and failure of an automobile company. The book also includes data on what car buyers of different ages in metropolitan, intermediate city and rural areas expect and what in terms of products, marketing channels and marketing communications.

Auto Brand: Building Successful Car Brands for the Future

Videos

No Videos

Community reviews

Write a Review

No Community reviews