FT Press
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (Paperback)
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- Hunter Hastings
- FT Press
- Paperback
- 9780132161626
- 8.9 X 6 X 0.3 inches
- 0.88 pounds
- Business & Economics > Marketing - General
- English
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Book Description
Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book. -ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:
- Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more
- New insights from today's top marketing innovators-including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette
- How to create a marketing culture of accountability, and empower change throughout your organization
- Indispensable reading for every marketing leader, manager, and business strategist
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (Paperback)
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