Pearson
Management Information Systems: Managing the Digital Firm
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- Kenneth Laudon
- Pearson
- Hardcover
- 9780134639710
- 10.9 X 8.6 X 1 inches
- 3.2 pounds
- Business & Economics > Information Management
- English
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Book Description
For courses in Management Information Systems (MIS)
The authoritative, case-based view into how businesses leverage information systems Kenneth and Jane Laudon's popular Management Information Systems: Managing the Digital Firm continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of information systems used by businesses today, including all-new real-world cases and discussion of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps.
Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business models and decision-making, Management Information Systems enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firm's information systems.
Also available with MyLab MIS
MyLabTM MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab, search for:
013474599X / 9780134745992 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 15/e Package consists of: 0134639715 / 9780134639710 Management Information Systems: Managing the Digital Firm 0134639995 / 9780134639994 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm
The authoritative, case-based view into how businesses leverage information systems Kenneth and Jane Laudon's popular Management Information Systems: Managing the Digital Firm continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of information systems used by businesses today, including all-new real-world cases and discussion of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps.
Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business models and decision-making, Management Information Systems enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firm's information systems.
Also available with MyLab MIS
MyLabTM MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab, search for:
013474599X / 9780134745992 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 15/e Package consists of: 0134639715 / 9780134639710 Management Information Systems: Managing the Digital Firm 0134639995 / 9780134639994 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm
Management Information Systems: Managing the Digital Firm
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