Kogan Page
The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
Key Metrics
- Rowland Gee
- Kogan Page
- Hardcover
- 9780749498757
- 9.21 X 6.14 X 0.88 inches
- 1.24 pounds
- Business & Economics > Industries - Retailing
- English
Secure TransactionBook Description
The retail market in the UK is worth more than �400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
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