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7 PR Secrets All Founders Should Know
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- Jane Yin Bolander
- Blurb
- Paperback
- 9781389680014
- 8 X 5 X 0.14 inches
- 0.16 pounds
- Business & Economics > Public Relations
- English
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Book Description
In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
7 PR Secrets All Founders Should Know
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