- Kogan Page
Ad Law: The Essential Guide to Advertising Law and Regulation
Key Metrics
- Richard Lindsay
- Kogan Page
- Paperback
- 9780749472894
- 9.21 X 6.14 X 0.85 inches
- 1.28 pounds
- Law > Business & Financial
- English
Book Description
The book covers legal issues such as intellectual property, privacy, the new industry standard client/agency agreement, and defamation, as well as the self-regulatory framework advertisers must adhere to in the UK. It contains real-world experiences from media and advertising lawyers and the Institute of Practitioners in Advertising (IPA) legal team, making it the ideal companion for advertising and marketing professionals and lawyers who will be working under UK laws.
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