Routledge
Advertising Campaign Design: Just the Essentials
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- Robyn Blakeman
- Routledge
- Hardcover
- 9780765625526
- 9.31 X 6.62 X 0.73 inches
- 1.06 pounds
- Business & Economics > Advertising & Promotion
- English
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Book Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Campaign Design: Just the Essentials
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