- Simon & Schuster
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
- Brad Stone
- Simon & Schuster
- Business & Economics > Corporate & Business History - General
With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon has quintupled the size of its workforce and increased its valuation to well over a trillion dollars. Whereas Amazon used to only sell books, there is now little they don't sell, becoming the world's largest online retailer and pushing into other markets at warp speed. Between Amazon's forty subsidiaries--like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and Amazon Web Services cloud software unit, plus Bezos's purchase of The Washington Post--it's almost impossible to go a day without encountering their goods. Amazon provides us opportunities to shop, entertain, inform, communicate, store, and, one day, maybe even travel to the moon. We live in a world run, supplied, and controlled by Amazon.
In Amazon Unbound, Stone offers the must-read follow-up to his bestseller The Everything Store, detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business. He shows the acquisitions and innovations that have propelled Amazon's unprecedented growth, and the turn in public sentiment that criticizes Amazon's monopolistic practices and gameshow treatment of Amazon HQ2. As he charts the company's meteoric rise, Stone probes the evolution of Jeff Bezos--who started as a geeky entrepreneur but who transformed to become a fit, famed, disciplined billionaire, a man who runs Amazon with an iron fist but finds his personal life splashed over the tabloids.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn't imagine modern life without.
I am the senior executive editor for global technology coverage at Bloomberg and the author of "The Upstarts: How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World."
Previously I wrote "The Everything Store: Jeff Bezos and the Age of Amazon," which won the Business Book of the Year Award in 2013 from The Financial Times and Goldman Sachs.
Over the last few years, I have authored a few dozen cover or feature stories for Bloomberg Businessweek on companies such as Apple, Google, Amazon, Facebook, Yahoo, Twitter, Costco and the Chinese tech companies Didi, Baidu and Xiaomi. I joined the magazine from the New York Times, where I covered Silicon Valley from the newspaper's San Francisco bureau. Before that, I was a reporter for the once proud magazine known as Newsweek. I am also the author of a previous work of non-fiction, Gearheads, which the San Francisco Chronicle selected as one of the best books of 2003.
I graduated from Columbia University in 1993 and am originally from Cleveland, Ohio. I've lived in San Francisco for over 15 years but I'm still a Clevelander at heart- or should I say, at heartbreak, since the sports teams always manage to lose big (except the Cavs!) I have twin daughters and am teaching them to root for Cleveland teams as well because I believe adversity builds character. I hope you enjoy my books. Feel free to write me at brad.stone at gmail to let me know what you think.
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