Harvard Business Review Press
Analytics at Work: Smarter Decisions, Better Results
Key Metrics
- Thomas H Davenport
- Harvard Business Review Press
- Hardcover
- 9781422177693
- 9.48 X 6.6 X 0.84 inches
- 1.05 pounds
- Business & Economics > Management - General
- English
Secure TransactionBook Description
In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than going with the gut when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations--one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:
- Use data more effectively and glean valuable analytical insights
- Manage and coordinate data, people, and technology at an enterprise level
- Understand and support what analytical leaders do
- Evaluate and choose realistic targets for analytical activity
- Recruit, hire, and manage analysts
Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.
Author Bio
Tom Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College, co-founder of the International Institute for Analytics, Fellow at the MIT Initiative on the Digital Economy, and Senior Advisor to Deloitte Analytics. He teaches analytics/big data in executive programs at Babson, Harvard Business School and School of Public Health, and MIT Sloan School.
Davenport pioneered the concept of competing on analytics with his best-selling 2006 Harvard Business Review article and 2007 book. His most recent book is The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. He wrote or edited nineteen other books and over 200 articles for Harvard Business Review, Sloan Management Review, The Financial Times, and many other publications. He is a regular contributor to the Wall Street Journal and Forbes. He has been named one of the top 25 consultants by Consulting News, one of the 100 most influential people in the IT industry by Ziff-Davis, and one of the world's top fifty business school professors by Fortune magazine.
Source: Babson College
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