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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

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Key Metrics

  • Simon Partner
  • University of California Press
  • Paperback
  • 9780520219397
  • 8.97 X 6.04 X 0.88 inches
  • 1.15 pounds
  • Business & Economics > Corporate & Business History - General
  • English
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Book Description

Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s.

This powerful consumer boom differed fundamentally from the one under way at the same time in the United States in that it began from widespread poverty and comparatively miserable living conditions. Beginning with a discussion of the prewar origins of the consumer engine that was to take off under the American Occupation, Partner quickly turns his sights on the business leaders, inventors, laborers, and ordinary citizens who participated in the broadly successful effort to create new markets for expensive, unfamiliar new products.

Throughout, the author relates these pressure-cooker years in Japan to the key themes of twentieth-century experience worldwide: the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies.
Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

Author Bio

Professor Simon Partner teaches late 19th and 20th-century Japanese history Focusing on: growth of consumer markets; technology and social change; Japanese rural society. 

 

Education 

Ph.D., Columbia University 1997
M.Phil., Columbia University 1994
M.A., Columbia University 1993
M.A., University of Cambridge (United Kingdom) 1985
M.B.A., University of Manchester (United Kingdom) 1984
B.A., University of Cambridge (United Kingdom) 1980

 

Source: Duke University 

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