Attention Economy: Understanding the New Currency of Business

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AuthorThomas H Davenport
PublisherHarvard Business Review Press
PublishedJul 29 2023
Book FormatPaperback
ISBN-139781578518715
Dimensions8.5 X 7.44 X 0.65 inches
Weight 1.31 pounds
BISAC
CategoriesBusiness & Economics > Economics - General
LanguageEnglish

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Book Description

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.

In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising

Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Author Bio

Tom Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College, co-founder of the International Institute for Analytics, Fellow at the MIT Initiative on the Digital Economy, and Senior Advisor to Deloitte Analytics. He teaches analytics/big data in executive programs at Babson, Harvard Business School and School of Public Health, and MIT Sloan School.

Davenport pioneered the concept of competing on analytics with his best-selling 2006 Harvard Business Review article and 2007 book. His most recent book is The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. He wrote or edited nineteen other books and over 200 articles for Harvard Business Review, Sloan Management Review, The Financial Times, and many other publications. He is a regular contributor to the Wall Street Journal and Forbes. He has been named one of the top 25 consultants by Consulting News, one of the 100 most influential people in the IT industry by Ziff-Davis, and one of the world's top fifty business school professors by Fortune magazine.

Source: Babson College