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David McNally
Berrett-Koehler Publishers

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

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AuthorDavid McNally
PublisherBerrett-Koehler Publishers
PublishedJan 03 2011
Book FormatPaperback
ISBN-139781605098104
Dimensions8.4 X 5.4 X 0.5 inches
Weight 0.5 pounds
BISAC
CategoriesBusiness & Economics > Marketing - General
LanguageEnglish

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Book Description

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Author Bio

David McNally specializes in the history and political economy of capitalism. The author of seven books and over 60 scholarly articles, Professor McNally taught political economy at York University in Toronto before joining the Department of History at the University of Houston. He holds his Ph.D., M.A., and B.A. from York University.

His research has addressed issues of race, migration, gender and social reproduction in the development of global capitalism. Professor McNally has won the Paul Sweezy Award for his book, Global Slump: The Economics and Politics of Crisis and Resistance, and the Deutscher Memorial Award for Monsters of the Market: Zombies, Vampires and Global Capitalism.

Professor McNally's latest book, Blood and Money: War, Slavery, Finance, and Empire (2020) is now being translated into German.

Source: University of Houston

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