Oxford University Press, USA
Behavioral Finance: What Everyone Needs to Know(r)
Key Metrics
- H Kent Baker
- Oxford University Press, USA
- Paperback
- 9780190868734
- 8.2 X 5.4 X 0.8 inches
- 0.65 pounds
- Business & Economics > Investments & Securities - General
- English
Secure TransactionBook Description
Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender.
Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews