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Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

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Key Metrics

  • John G Turner
  • University of North Carolina Press
  • Paperback
  • 9780807858738
  • 9.27 X 6.27 X 0.72 inches
  • 0.96 pounds
  • Religion > Christian Ministry - Evangelism
  • English
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Book Description

Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these parachurch organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

Author Bio

I teach and write about the the place of religion in American history. I came to George Mason University in 2012, having earned a Ph.D. in American History from the University of Notre Dame and a Masters of Divinity from Louisville Presbyterian Theological Seminary. Previously, I taught at the University of South Alabama.

My teaching and scholarship center on the history of religion in the United States, especially Mormonism, evangelicalism, and seventeenth-century puritanism. I love spending time in archives, resurrecting the lives of women and men who made cultures that are very different from our own, and I love spending time in the classroom, exploring those lives and cultures with students from all sorts of backgrounds.  

George Mason University is an ideal setting for the academic study of religion. Our campus has the diversity to which many institutions aspire, meaning that students bring many different perspectives to the classroom. Regardless of your own background and beliefs, Religious Studies offers a setting in which you can explore beliefs and practices that have shaped human history and continue to shape contemporary cultures. 

If you want to know more about me, visit johngturner.com

 

Source: George Mason University 

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