University of Texas Press
Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition
Key Metrics
- Gene Fowler
- University of Texas Press
- Paperback
- 9780292725355
- 9.03 X 6.1 X 0.95 inches
- 1.31 pounds
- Performing Arts > Radio - History & Criticism
- English
Secure TransactionBook Description
Before the Internet brought the world together, there was border radio. These mega-watt border blaster stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe.
This book traces the eventful history of border radio from its founding in the 1930s by goat-gland doctor J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs.
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