Psychology Press
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
0
Rate this book
Key Metrics
- David A Aaker
- Psychology Press
- Hardcover
- 9781138150522
- -
- -
- Business & Economics > Consumer Behavior - General
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Hardcover
Shipping
$4
Handling:
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the real world. The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews