Identity Publications
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Key Metrics
- Gregory V Diehl
- Identity Publications
- Paperback
- 9781945884221
- 9 X 6 X 0.62 inches
- 0.89 pounds
- Business & Economics > Marketing - General
- English
Secure TransactionBook Description
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn...
-How to incorporate a unique selling proposition into your branding
-The best methods for selling products to customers as a small business
-How to use business storytelling to sell products in both physical and online marketplaces
Table of Contents
Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience
Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity
Section IV: Brand Identity Case Studies
Case Study #1: Rebranding a Whole Industry's Adversarial Image
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche
Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online
Author Bio
Gregory V. Diehl has been described as being among the toughest, most direct personal development coach in the world. He has earned this reputation through the frank and unique way he interacts with clients: prodding into hidden motivators, pointing out internal contradictions, and strategically antagonizing their unconscious sacred ideas until only the foundation of truth remains.
A sort of cryptic sensei, Diehl fosters conversations in the most element (and too often overlooked) form of coaching: to listen with fierce intensity to the unfiltered expressions of his clients, codify them, challenge them, and restate them without the narrative personal bias. The result is to instantly separate the client from the attachment to the story they tell themselves about the most important issues of their lives so they can focus on what actually matters and make progress they once thought to be impossible.
Diehl’s primary coaching technique is a strategy he calls strategic aggravation or antagonization. He works to upset the static ebb and flow of coach-client communication with persistent questions and skepticism. He is dismissive, argumentative, and at times downright rude – whatever it takes to create radical breakthroughs in the people he works with.
What Clients Say about Gregory:
“He’s not one of the hyper-empathic, hyper-feeling, trauma-healing, focused-listening-but-not-real-opinions kind of coaches. He startles me. He can be adversarial, provocative during our coaching, but that’s not his only coaching technique. He only pushes your buttons when you’re not logical, or he pushes them when you settle for mediocrity. He’ll try to jar you when you’re stuck in a story or are sitting unaware of the rest of the world.”
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“He doesn’t care what you think coming in. I don’t even think he cares what you end up thinking. He wants to see your thinking and rethinking as it happens. He’s impatient and demanding. But it works somehow. He makes you stronger.”
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“I like the questioning Gregory does. Just having a mentor who’s dissected even the most rudimentary of things about being a human has really helped me feel less lonely and allowed me to relax more into the path that I carve through life.”
Source: gregorydiehl.net/
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