Audible Studios on Brilliance
Brand NFL: Making and Selling America's Favorite Sport
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Key Metrics
- Michael Oriard
- Audible Studios on Brilliance
- Audio
- 9781522670216
- -
- -
- Social Science > Popular Culture
- English
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Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life.
Brand NFL: Making and Selling America's Favorite Sport
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