University of Hawaii Press
Brewed in Japan: The Evolution of the Japanese Beer Industry
Key Metrics
- Jeffrey W Alexander
- University of Hawaii Press
- Paperback
- 9780824839536
- 8.9 X 6 X 0.9 inches
- 1.14 pounds
- Business & Economics > Corporate & Business History - General
- English
Secure TransactionBook Description
This book is the very first in English to explore beer's steady rise to become Japan's beverage of the masses. Based on his extensive translations of Japanese-language source material, author Jeffrey W. Alexander reveals how Japanese brewers adopted and domes- ticated beer in just a few generations, despite its entirely foreign origins.
Brewed in Japan explores the start of beer brewing in Japan, the many challenges facing major brewers during the Second World War, and the postwar industry's continuing evolution through craft beer and innovative beer-like products. Written not simply for Japan specialists, this book will appeal to beer industry professionals, craft beer enthusiasts, and anyone with an interest in Japanese history and culture.
Featuring nearly 300 pages of text, dozens of photographs and period advertisements, and a vast bibliography, Brewed in Japan is both a close analysis of Japan's leading brewing firms and a reveal- ing look at the fascinating country in which they do business.
Author Bio
Jeffrey W Alexander is a Japan specialist and historian who received his Ph.D. from the University of British Columbia in Vancouver. His books and articles explore the adoption, manufacture, and sale of Western consumer products in Japan, including motor vehicles, alcohol, and stimulant drugs.
He has lived and worked throughout Japan off and on since 1995, including in Osaka, Kyoto, Okazaki, and Tokyo. In the mid 1990s, he worked as a bartender in a live jazz club in Toyonaka City, where the owner was generous and the cocktails were made the old fashioned way.
Source: Jeffreywalexander.com
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