Bring Inner Greatness Out: Personal Brand

When we think of deserts, we think of sand, drought, and harsh conditions - hardly a place for beautiful flowers with sweet nectar to attract butterflies and hummingbirds. Yet, that is exactly what the beautiful Fairy Duster on the cover does. With her bright red flower clusters, stamens ornately shaped in the form of tiny dusters, and juicy nectar she drives butterflies and hummingbirds wild with ecstasy. Her leaves resemble those of the sensitive plant but you can touch her and she will not wilt in apprehension, because she is confident in her greatness. She has adorned her stalks with very fine hair; you can touch her stalk as well without hurting yourself. She generously teaches the smaller buds around her to bloom with similar efflorescence; together they will attract and sustain more hummingbirds and butterflies.

We too can choose to be extraordinary like the Fairy Duster and be beacons of hope and inspiration for others. While we do not choose the circumstances of birth, we have the power to choose our destiny by building a unique and compelling personal brand to enhance our value and change the trajectory of our success. We can choose to solve our problems and harsh conditions so they lose prominence and fade into the background. We can welcome others to join our circle of greatness so everyone can enjoy a better life. We do not have to look for greatness outside because we are already born unique. In a world of several billion people we are a supply of one! We must find the unique gifts we have inside, our likes and dislikes, things we can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden we cease to be a common flower and become the extraordinary and valuable flower that we are. That is what this book is about. Come with me on your journey to a lifetime of greatness!

Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Why are they paid more than their managers? Why are employers and sponsors constantly making unsolicited lucrative offers to them? Why do they get sponsorships from companies unrelated to their field? Are they really that much better at their craft than you are at yours? Could you become globally famous in your own field? Would you like to have multiple streams of income?

Do you create your own success? Or, do you wait for others to determine your success? Are you prepared for a layoff? Are you defined by your job? Or, do you define the job in your own image? Would you lose your identity if you did not have your current job? How do you negotiate your compensation? Are you prepared for that job interview? Why should we hire you? Why are you the best candidate for this job? What are your salary requirements? Would you like to be more effective at networking? What is the best way to search for jobs that are not even advertised? Why are people far less qualified than you always getting that job or that promotion that you wanted?

If any of these questions are swirling in your mind, this book has your answers. Read or listen and incrementally start implementing the easy to follow ideas at your own pace, and you will never be the same again! Becoming extraordinary is easy. All you need to do is add a few extra things to all the seemingly ordinary things you do. You will be amazed at the rapid results you will experience.