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Key Metrics

  • Steven Schier
  • University of Pittsburgh Press
  • Paperback
  • 9780822957126
  • 8.5 X 5.5 X 0.59 inches
  • 0.73 pounds
  • Political Science > Political Process - Political Parties
  • English
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Book Description

Steven Schier examines the shift in U.S. politics to activation--the political variant of niche marketing. This method encourages only a strategically selected few to get involved, resulting in a decline of majority rule in American politics.
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