Stanford University Press
Campaigning to the New American Electorate: Advertising to Latino Voters
Key Metrics
- Marisa Abrajano
- Stanford University Press
- Paperback
- 9780804768962
- 8.9 X 5.9 X 0.7 inches
- 0.65 pounds
- Political Science > Political Process - Campaigns & Elections
- English
Secure TransactionBook Description
Author Bio
Marisa Abrajano is professor of political science at the University of California, San Diego. Her research interests are in American politics, particularly racial and ethnic politics, political participation, voting and campaigns, and the mass media.
She is the author of several books, the most recent one entitled White Backlash: Immigration, Race and American Politics (with Zoltan Hajnal), published by Princeton University Press in 2015. It was the recipient of the American Political Science Association's Ralphe Bunch Award for the best book on Race and Politics in 2015.
Her other award winning book, Campaigning to the New American Electorate: Television Advertising to Latinos , was published in 2010 by Stanford University Press. She is also the author of New Faces, New Voices: The Hispanic Electorate in America (with R. Michael Alvarez) published by Princeton University Press in 2012. Her other work has been published in leading journals in political science.
Education
Ph.D. New York University, Department of Politics, 2005
M.A. New York University, Department of Politics, 2002
B.A. University of California, Los Angeles, Political Science, 1999
Source: University of California San Diego
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