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Erika Rappaport
Routledge

Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain

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AuthorErika Rappaport
PublisherRoutledge
PublishedMay 17 2020
Book FormatPaperback
ISBN-139780857857392
Dimensions9.1 X 6.1 X 0.6 inches
Weight 1.25 pounds
BISAC
CategoriesSocial Science > Anthropology - Cultural & Social
LanguageEnglish

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Book Description

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.

Author Bio

I am a European cultural historian, interested in the history of gender and consumer cultures in Modern Britain and its Empire. I study how how the history of consumption and commodities were integral to the construction of identities, politics, and economies in the 19th and 20th centuries.

My recent work positions the British Empire within a broader global framework. I enjoy teaching comparative histories of gender, consumerism, urban history, food history, and the history of empires, capitalism and globalization.

Current Research Interests

My current book project, tentatively titled White Mischief : Public Relations at the End of Empire, explores how the relatively new field of public relations managed the process and memory of decolonization between the late 1940s and 1970s.

During these years international public relations campaigns shaped capital investments, promoted capitalist values, and secured colonial relationships decades after political imperial ties were severed.

The project reveals the global power of PR and also demonstrates how global forces shaped the history of public relations. It offers as well a genealogy of the political power of business in the postwar world.

Source: University of California, Santa Barbara - Department of History

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Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain

Social Science

Anthropology - Cultural & Social

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