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CONTENT And it's Rise in a Connected World
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- Paul G Roberts
- Createspace Independent Publishing Platform
- Paperback
- 9781502363398
- 10 X 7.01 X 0.6 inches
- 1.09 pounds
- Business & Economics > Advertising & Promotion
- English
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Book Description
CONTENT And it's Rise in a Connected World Paul G Roberts Today a radically new dynamic series of interactions shape the possibilities and realities of purchase and loyalty dynamics. Today Search engines, Influencers, and Social media enable and persuade purchase behavior in an anything but uniform pattern. Today it is the consumer with smart phone in hand, which is always on, and always there that holds the power. The consumer is now in control instead of the consumer corporations and brands that were in years gone by. In a world where overt advertising can be blocked or edited out, we now live in the world of Permission Marketing. The consumer is now calling the shots as to what they choose to absorb, like and share. Success in Content marketing is no walk in the park. Everyone has now realized that Content Marketing is the main game in building brands, developing leads and creating brand loyalty. It's a struggle to get organic traffic, a struggle to get an audience, and a struggle to get quality leads. This book frames the dynamics of this Content revolution with a study of Social, Mobile, Comment, Curation, Technology, eCommerce, new Marketing methods, and a outlook on the future of business and how technology to reshaping what it means to be human. Internationally published author and founder and owner of the Content creation, marketing and eCommerce outfit the Desire Groupe, which celebrated it's 20 years of successful operation in 2013. Desire Groupe was founded in Melbourne in 1993 and has evolved from a brand Agency to an eCommerce & Content group with offices in Sydney, Mumbai, Milan, and soon NYC and Hong Kong. Its many products now sell into over 100 countries. The Desire Groupe consists of Desire Brand Management; Content Marketing, & Branding, DELUXEST; Luxury Brand eCommerce business, Style Planet TV; Screen Content Production Studios, Web Wizards Worldwide; Ecom, apps and IT solutions and Fashion Industry Broadcast; Content Publishing. www.desiregroupe.com This titlle is the fourth business book by author and Desire Groupe founder Paul G Roberts that previously included; NOW A Business Guide Survival Guide ISBN 978-0-9808184-0-6 NEXT An Armchair Guide to the Future ISBN 978-0-646-53289-9 HOW Secrets of the New Economy ISBN 978-0-9808184-6-8 You can buy all these books from better global booksellers including Amazon books, and all major eBook sellers like Amazon Kindle, Apple iBooks, Google books.
CONTENT And it's Rise in a Connected World
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