Grin Verlag
Critical Public Relations. Contexts and Issues: Critically discuss the assertion that public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟
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- Fotini Mastroianni
- Grin Verlag
- Paperback
- 9783668450998
- 8.27 X 5.83 X 0.06 inches
- 0.1 pounds
- Language Arts & Disciplines > Communication Studies
- English
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Book Description
Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: Public Relations' definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.
Critical Public Relations. Contexts and Issues: Critically discuss the assertion that public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟
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