Createspace Independent Publishing Platform
Customer Centricity: Why It Is Critical to Your Business and How to Measure It
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- Gareth Evans
- Createspace Independent Publishing Platform
- Paperback
- 9781540334268
- 9.02 X 5.98 X 0.73 inches
- 1.04 pounds
- Business & Economics > Customer Relations
- English
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Book Description
Customer Centricity enables product and services to be built around the needs and wants of the customer. It is critical for delivering the enhanced customer experience needed to develop customer relationships. This book provides a Customer Centricity framework and scorecard for you to evaluate how customer centric your business is, and a guide for building a customer centric organisation.
Customer Centricity: Why It Is Critical to Your Business and How to Measure It
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