Berrett-Koehler Publishers
Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
Key Metrics
- Suman Sarkar
- Berrett-Koehler Publishers
- Hardcover
- 9781523099757
- 9.1 X 5.9 X 0.8 inches
- 0.95 pounds
- Business & Economics > Business Communication - General
- English
Secure TransactionBook Description
Disruption--the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts--drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware.
Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first--research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now--Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors.
The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Author Bio
Suman Sarkar is writing about supply chain management and sourcing because these are his passions. With more than 20 years of international consulting experience, Suman has a proven track record delivering an innovative and strategic approach to the supply chain and sourcing practice with outstanding results. The author understands the power of creativity that will be unleashed if businesses can harness the talent they already have in-house.
Suman is a Partner with Three S Consulting. He holds a Bachelor in Mechanical Engineering from IIT Kharagpur, India and Masters in Industrial Engineering from NITIE, Mumbai, India, graduating at the top of his class at both schools. Suman also has an MBA from UCLA in Strategy and Finance.
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