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Economic Lives: How Culture Shapes the Economy

Economic Lives: How Culture Shapes the Economy

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Key Metrics

  • Viviana A Zelizer
  • Princeton University Press
  • Paperback
  • 9780691158105
  • 9.2 X 6.1 X 1.4 inches
  • 1.55 pounds
  • Social Science > Anthropology - Cultural & Social
  • English
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Book Description

Over the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading sociologists. Economic Lives synthesizes and extends her most important work to date, demonstrating the full breadth and range of her field-defining contributions in a single volume for the first time.


Economic Lives shows how shared cultural understandings and interpersonal relations shape everyday economic activities. Far from being simple responses to narrow individual incentives and preferences, economic actions emerge, persist, and are transformed by our relations to others. Distilling three decades of research, the book offers a distinctive vision of economic activity that brings out the hidden meanings and social actions behind the supposedly impersonal worlds of production, consumption, and asset transfer. Economic Lives ranges broadly from life insurance marketing, corporate ethics, household budgets, and migrant remittances to caring labor, workplace romance, baby markets, and payments for sex. These examples demonstrate an alternative approach to explaining how we manage economic activity--as well as a different way of understanding why conventional economic theory has proved incapable of predicting or responding to recent economic crises.

Providing an important perspective on the recent past and possible futures of a growing field, Economic Lives promises to be widely read and discussed.

Economic Lives: How Culture Shapes the Economy

Author Bio

Viviana A. Zelizer is Lloyd Cotsen ‘50 Professor of Sociology at Princeton University. She has published books on the development of life insurance, the changing value of children, the place of money in social life and the economics of intimacy. She has also studied topics ranging from economic ethics to consumption practices. 

A collection of her essays appears in Economic Lives: How Culture Shapes the Economy. Princeton, NJ: Princeton University Press, 2010. In 2017 Princeton University Press published a new edition of her book The Social Meaning of Money, with a preface by Nigel Dodd and an afterword by Zelizer and Columbia University Press published a new edition of Morals and Markets: The Development of Life Insurance in the United States, with a preface by Kieran Healy.  

Her most recent book is Money Talks: Explaining How Money Really Works (Princeton University Press, 2017) co-edited with Nina Bandelj and Frederick Wherry. 

Source: Princeton University - The Program in Law and Public Affairs

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