Learn and Grow | Author Interviews | Book Summaries | Book lists | Summaries | Author Interviews | Shop Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List | Book lists, Summaries, Author Interviews, Shop

Expedite your nonfiction book discovery process with Readara interviews, summaries and recommendations, Broaden your knowledge and gain insights from leading experts and scholars

In-depth, hour-long interviews with notable nonfiction authors, Gain new perspectives and ideas from the writer’s expertise and research, Valuable resource for readers and researchers

Optimize your book discovery process, Four-to eight-page summaries prepared by subject matter experts, Quickly review the book’s central messages and range of content

Books are handpicked covering a wide range of important categories and topics, Selected authors are subject experts, field professionals, or distinguished academics

Our editorial team includes books offering insights, unique views and researched-narratives in categories, Trade shows and book fairs, Book signings and in person author talks,Webinars and online events

Connect with editors and designers,Discover PR & marketing services providers, Source printers and related service providers

Electoral Campaigns, Media, and the New World of Digital Politics

Electoral Campaigns, Media, and the New World of Digital Politics

0Arrow Icon
Rate this book Arrow Icon

Key Metrics

  • David Taras
  • University of Michigan Press
  • Paperback
  • 9780472055180
  • -
  • -
  • Political Science > Political Process - Campaigns & Elections
  • English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Handling:
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure Icon Secure Transaction
Sold By:
Readara.com
Add to My Wishlist

Book Description

Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy.

This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?

Electoral Campaigns, Media, and the New World of Digital Politics

Author Bio

David Taras is professor of Communication Studies and holds the Ralph Klein Chair in Media Studies at Mount Royal University.

Before coming to Mount Royal, David taught at the University of Toronto, the University of Amsterdam and, most recently, the University of Calgary, where he served as the Ernest C. Manning Chair in Canadian Studies. While there, he received the Students' Union Award for Teaching Excellence five times and was inducted into the Teaching Excellence Awards Hall of Fame in 2011.

David received a PhD in Political Science from the University of Toronto and is a graduate of the Legislative Internship Program at Queen's Park.

He has served as an advisor to the Alberta government on national unity and as an expert advisor to the House of Commons Standing Committee on Canadian Heritage during its two-year review of Canadian broadcasting policy from 2001 to 2003.

He was president of the Canadian Communications Association and served two terms on the Board of Governors of the University of Calgary. He received the Alberta Centennial Medal in 2005.

A leading expert in the area of Canadian media policy and its relationship to Canadian identity and democracy, David is a regular commentator on Global TV's Morning News. He is the author of The Newsmakers: The Media's Influence on Canadian Politics and of Power & Betrayal in the Canadian Media. He is co-author of The Last Word: Media Coverage of the Supreme Court of Canada.

In addition, he has edited or co-edited more than a dozen books including three volumes in the How Canadians Communicate series, four editions of A Passion for Identity: Introduction to Canadian Studies and, most recently, Making a Difference: The Internet and Elections in Comparative Perspective.

A co-edited book, How Canadians Communicate IV: Media and Politics was published in 2012 and Media Shock and the Future of Canadian Democracy will be published in 2013.

 

Source: Mount Royal University 

more

Videos

Play Icon

Community reviews

Write a Review

No Community reviews