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Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

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Key Metrics

  • Cfe Lonnie Helgerson
  • Helgerson Franchise Group
  • Hardcover
  • 9780985181000
  • 9.02 X 5.98 X 0.56 inches
  • 0.97 pounds
  • Business & Economics > Franchises
  • English
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Book Description

Five Pennies is THE FIELD MANUAL for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 Best of Class Franchise Brands to learn from - and 10 Mega-Wreck stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a Best Practices Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System
Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

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