Picador USA
Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
Key Metrics
- Greg Grandin
- Picador USA
- Paperback
- 9780312429621
- 8.2 X 5.4 X 0.9 inches
- 0.75 pounds
- History > Latin America - South America
- English
Secure TransactionBook Description
The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon
In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.
Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest.
More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.
Fordlandia is a 2009 National Book Award Finalist for Nonfiction.
Author Bio
Greg Grandin, who received his doctorate at Yale University under the direction of Emilia Viotti da Costa and Gilbert Joseph, previously taught at New York University for nineteen years.
He is the author of seven books, including The Blood of Guatemala, which won the Latin American Studies Association’s Bryce Wood Award for best book published on Latin America in any discipline, The Last Colonial Massacre, Empire’s Workshop, Fordlandia, which was a finalist for the Pulitzer Prize, the National Book Award, and the National Book Critics Award, The Empire of Necessity, which won the Bancroft and Beveridge awards in American history, Kissinger’s Shadow, and The End of the Myth, which won the Pulitzer Prize for general non-fiction and was a finalist in the history category.
Grandin is a member of the American Academy of Arts and Sciences and the Society of American Historians. He has co-edited, with Gil Joseph, A Century of Revolution, and, with Deborah Levenson and Elizabeth Oglesby, The Guatemala Reader. Grandin has published widely, in The Nation, where he is a member of the editorial board,the London Review of Books, the New Republic, NACLA’s Report on the Americas, and the New York Times, among other venues.
He is a regular guest on Democracy Now! A revised edition of Empire’s Workshop is forthcoming.
Source: Yale University
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