Nicholas Brealey Publishing
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Key Metrics
- Denise Lee Yohn
- Nicholas Brealey Publishing
- Paperback
- 9781529359121
- 7.6 X 4.9 X 0.6 inches
- 0.55 pounds
- Business & Economics > Marketing - General
- English
Secure TransactionBook Description
This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work.
--Adam Grant, New York Times bestselling author of Originals and Give and Take
Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!
--Ken Blanchard, Coauthor, The New One Minute Manager(R), Coeditor, Servant Leadership in Action
Internal culture + External brand = FUSION
For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of the most admired companies, best brands, and great workplaces lists. They don't often talk about that something specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes.
Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
This is a must-read for readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.
Author Bio
Denise enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues.
When she’s not writing or speaking, Denise serves as a board member of San Diego Sport Innovators and the non-profit Plant with Purpose. She has also served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego
Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.
Source: deniseleeyohn.com
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