- Jossey-Bass
Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Key Metrics
- Patrick M Lencioni
- Jossey-Bass
- Hardcover
- 9780787976392
- 8.3 X 5.5 X 1 inches
- 0.85 pounds
- Business & Economics > Management - General
- English
Book Description
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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