
- Sage Publications (CA)
Global Advertising: Rhyme or Reason?


Key Metrics
- N�khet Vardar
- Sage Publications (CA)
- Hardcover
- 9781853961434
- 9.3 X 6.3 X 0.7 inches
- 0.8 pounds
- Business & Economics > Marketing - General
- English

Book Description
Global Advertising provides genuine real-life insights into the practical challenges of managing advertising programmes at the international level. By providing a detailed picture of past pitfalls and successes, it will help practitioners prepare for the huge challenges of the 1990s.
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