Hallyu 2.0: The Korean Wave in the Age of Social Media

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AuthorSangjoon Lee
PublisherUniversity of Michigan Press
PublishedJun 08 2015
Book FormatHardcover
ISBN-139780472072521
Dimensions9 X 6.1 X 1 inches
Weight 1.3 pounds
BISAC
CategoriesSocial Science > Human Geography
LanguageEnglish

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Book Description

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Author Bio

I am an assistant professor of Asian cinema at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in Singapore. I hold a Ph.D. from New York University’s Tisch School of the Arts in Cinema Studies in 2011 and an MA in Cinema and Media Studies from the University of California-Los Angeles (UCLA) in 2005.

I am a historian of Asian cinema whose interests span the Cultural Cold War, International Film Festivals in Asia, South Korean cinema and popular culture, and the Asian film industries. I am the author of Cinema and the Cultural Cold War: US Cultural Diplomacy and the Origins of the Asian Cinema Network (Cornell University Press, 2020) and the editor/co-editor of Rediscovering Korean Cinema (University of Michigan Press, 2019) and Hallyu 2.0: The Korean Wave in the Age of Social Media (with Marcus Nornes; University of Michigan Press, 2015).

Prior to joining NTU, I was an assistant professor in the Department of Screen Arts and Cultures and Asian Languages and Cultures at the University of Michigan, Ann Arbor, and the Department of Film and Theatre at Dankook University, South Korea. I was also a visiting assistant professor at the Australian National University in 2018. At NTU, I teach classes on international film festivals, South Korean cinema, Chinese-language cinemas, film industries in Asia, and Hollywood.

Source: sangjoonlee.com