Rare Bird Books, a Vireo Book
Harness the Power of the Purse: Winning Women Investors
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- Andrea Turner Moffitt
- Rare Bird Books, a Vireo Book
- Paperback
- 9781940207964
- 8.3 X 5.6 X 0.6 inches
- 0.6 pounds
- Business & Economics > Investments & Securities - General
- English
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Book Description
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women.
Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions.
Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
Harness the Power of the Purse: Winning Women Investors
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