Learn and Grow | Author Interviews | Book Summaries | Book lists | Summaries | Author Interviews | Shop Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List Nonfiction books | Booklists | Non-fiction books | Book Reviews | Best Business Books | Best Management Books | Best Leadership Books | Best Business Strategy Books | Best Finance Books | Best Investment Books | Best History Books | Best World History Books | Best China History Books | Best India History Books | Best British India Books | Best American History Books | Best Science Books | Best Technology Books | Best Slavery Books | Best Economics Books | Best Macroeconomics Books | Best Health Books | Best Medicine History Books | Best Travel Books | Book Events | Author Events | Virtual Book Launch | Latest nonfiction books | Upcoming nonfiction books | Best University Presses | Harvard University Press | Yale University Press | Stanford University Press | Columbia University Press | Oxford University Press | Cambridge University Press | Chicago University Press | Pulitzer Prize | Recommended Books | Readara Book Experts | Readara Booklists | Readara Book summaries | Best Author Interviews | Best Nobel Prize Winners Books | Connect with Book Editors | Book Designers | Book Printers | Book Cover Designers | Best Book Agents List | Book PR and Marketing Agencies List | Book Wholesalers List | Book lists, Summaries, Author Interviews, Shop

Expedite your nonfiction book discovery process with Readara interviews, summaries and recommendations, Broaden your knowledge and gain insights from leading experts and scholars

In-depth, hour-long interviews with notable nonfiction authors, Gain new perspectives and ideas from the writer’s expertise and research, Valuable resource for readers and researchers

Optimize your book discovery process, Four-to eight-page summaries prepared by subject matter experts, Quickly review the book’s central messages and range of content

Books are handpicked covering a wide range of important categories and topics, Selected authors are subject experts, field professionals, or distinguished academics

Our editorial team includes books offering insights, unique views and researched-narratives in categories, Trade shows and book fairs, Book signings and in person author talks,Webinars and online events

Connect with editors and designers,Discover PR & marketing services providers, Source printers and related service providers

High-Hanging Fruit: Build Something Great by Going Where No One Else Will
  • Author Image
    Mark Rampolla
  • Publisher Logo
    Portfolio

High-Hanging Fruit: Build Something Great by Going Where No One Else Will

0Arrow Icon
Rate this book Arrow Icon

Key Metrics

  • Mark Rampolla
  • Portfolio
  • Hardcover
  • 9780399562129
  • 9.1 X 6.2 X 0.9 inches
  • 0.95 pounds
  • Business & Economics > Entrepreneurship
  • English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Hardcover
Shipping
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure Icon Secure Transaction
Sold By:
Readara.com
Add to My Wishlist

Book Description

Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.

In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn't inspired in his job and believed he had something more to contribute to the world.

When he asked himself, What do I have to offer that will improve the world? Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States.

So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn't just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource.

It was a win-win-win--good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe.

Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it's a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.

High-Hanging Fruit: Build Something Great by Going Where No One Else Will

Author Bio

Community reviews

Write a Review

No Community reviews