Grin Verlag
How religion affects consumer behavior. Consumer attitudes and seasonal demand for products
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- Yousuf Daas
- Grin Verlag
- Paperback
- 9783668999763
- 8.27 X 5.83 X 0.08 inches
- 0.12 pounds
- Business & Economics > Marketing - General
- English
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Book Description
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.
How religion affects consumer behavior. Consumer attitudes and seasonal demand for products
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