Kogan Page
How to Sell to Retail: The Secrets of Getting Your Product to Market
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- Clare Rayner
- Kogan Page
- Paperback
- 9780749466800
- 9.23 X 6.3 X 0.51 inches
- 0.89 pounds
- Business & Economics > Sales & Selling - General
- English
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Book Description
It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a unique, proven, 12-point plan that includes the critical ingredients to ensure they hit above their weight and make a great first impression - not only will chain buyers sit up and listen, they'll want to establish a long- term relationship.
For those who have a product to launch to market, services or solutions to sell, this book is a practical guide to developing a professional, credible impression and successfully competing with much larger companies.
How to Sell to Retail: The Secrets of Getting Your Product to Market
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