Wiley
Islamic Branding and Marketing
Key Metrics
- Paul Temporal
- Wiley
- Hardcover
- 9780470825396
- 9 X 6.5 X 1.2 inches
- 1.7 pounds
- Business & Economics > International - Marketing
- English
Secure TransactionBook Description
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:
- How is the global Muslim market structured?
- What opportunities are there in Islamic brand categories, including the digital world?
- What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
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