- Kogan Page
Luxury World: The Past, Present and Future of Luxury Brands
Key Metrics
- Mark Tungate
- Kogan Page
- Hardcover
- 9780749452636
- 9.3 X 6.4 X 0.9 inches
- 1.2 pounds
- Business & Economics > Marketing - General
- English
Book Description
The word luxury has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?
Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.
Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
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