Kogan Page
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
0
Rate this book
Key Metrics
- Malcolm McDonald
- Kogan Page
- Paperback
- 9780749478216
- 9.21 X 6.14 X 0.41 inches
- 0.61 pounds
- Business & Economics > Marketing - General
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Ships from:
-
Estimated Arrival:
Dec 25 -Dec 27
Available Copies:
10+ Copies
Ready To Buy:
Add to Cart
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews