Sage Publications, Inc
Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
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- Robert C Ford
- Sage Publications, Inc
- Paperback
- 9781071876275
- -
- -
- Business & Economics > Industries - Hospitality, Travel & Tourism
- English
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Book Description
Today's economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 3e takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive environment.
Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
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