Butterworth-Heinemann
Market Segmentation: How to Do It, How to Profit from It
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- Malcolm McDonald
- Butterworth-Heinemann
- Paperback
- 9780750659819
- 9.64 X 7.4 X 1.01 inches
- 2.13 pounds
- Business & Economics > Marketing - General
- English
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Book Description
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
Market Segmentation: How to Do It, How to Profit from It
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