Wiley
Marketing and Finance: Creating Shareholder Value
0
Rate this book
Key Metrics
- Malcolm McDonald
- Wiley
- Paperback
- 9781119953388
- 9.72 X 7.4 X 0.63 inches
- 1.24 pounds
- Business & Economics > Marketing - General
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Marketing and Finance: Creating Shareholder Value
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews