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Marketing and the Library

Marketing and the Library

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Key Metrics

  • Gary Ford
  • Routledge
  • Hardcover
  • 9780866563079
  • -
  • -
  • Business & Economics > Marketing - General
  • English
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Book Description

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.
Marketing and the Library

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