Sage Ltd
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
0
Rate this book
Key Metrics
- Simon Hudson
- Sage Ltd
- Paperback
- 9781473926646
- 9.6 X 7.4 X 0.7 inches
- 1.9 pounds
- Business & Economics > Industries - Hospitality, Travel & Tourism
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Handling:
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
These features are further enhanced by Marketing in Action case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include:
Available with Perusall--an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
These features are further enhanced by Marketing in Action case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include:
- Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam
Available with Perusall--an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews