Createspace Independent Publishing Platform
Marketing Management Concepts and Tools: A Simple Introduction
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- K H Erickson
- Createspace Independent Publishing Platform
- Paperback
- 9781499141016
- 7.99 X 5.24 X 0.12 inches
- 0.16 pounds
- Business & Economics > Marketing - General
- English
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Book Description
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.
Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.
Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
Marketing Management Concepts and Tools: A Simple Introduction
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