Matchmakers:The New Economics of Multisided Platforms
Book Summary
Matchmakers have been around since the dawn of time, but in recent years they have turbocharged their business growth leveraging all the latest technologies.
Matchmakers, marketplace operators or platform developers are all focused on connecting demand with supply, offering access to two groups and often subsidizing one to ignite the business. OpenTable, Uber, Amazon Marketplace, GrubHub are just some of these successful matchmakers.
Richard Schmalensee and David S. Evands, authors of Matchmakers: The New Economics of Multisided Platforms, give a systematic account of multisided markets with a thorough explanation of deeply rooted historic origins where appropriate. In this easy-to-read book, the two distinguished economic advisers compile several examples of successful marketplace operators to illustrate how startups can learn from these businesses and boost their own chances of success.