Auerbach Publications
Maximizing the Enterprise Information Assets
Key Metrics
- Timothy Wells
- Auerbach Publications
- Paperback
- 9780849313479
- 9.9 X 7.08 X 0.77 inches
- 1.41 pounds
- Business & Economics > Information Management
- English
Secure TransactionBook Description
Maximizing the Enterprise Information Assets defines practical, winning techniques for building an environment that takes advantage of all of a company's information resources. This innovative work defines information assets not only as patents, trade secrets, and marketing data, but as all information contained within a company.
This groundbreaking book:
]Defines information assets
]Identifies barriers that lessen information's value
]Explains how information can be strategically distributed
]Describes the relationship between information and strategic planning
]Explores methods to exchange valuable information among employees
Corporate officers, directors, and IT managers will find this book invaluable for creating a positive, profitable work environment in which information assets are properly managed and distributed, encouraging revenue growth and worker satisfaction.
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